Epson-ality?

So maybe the guy in charge of naming was hungover from an all-night coke binge when they picked "Epsonality" but otherwise, whoever is handling Epson's web marketing is doing a real bang-up job.

While visiting my last.fm page, I took a chance on a flash advertisement for Epson telling me to enter my last.fm user name to "see [my] music taste in color." I entered Voxcandy and it came up with this surprisingly neat-o graphic:



And here's the one for the boyfriend:




It takes your top artists from the last few months and creates a visual representation of who you listened to and how often. Pretty frickin' neat, huh? I'm not sure, but I think it's an appropriation of Lee Byron's Last.fm Wavegraphs or the LastGraph application Andy Godwin built off of it. To do it yourself, visit your Last.fm profile and hope you get the Epson ad (not the Beck's one). You can also visit the LastGraph website, although it will only give you a .PDF or .SVGZ of the graph, and the process for generating a wavegraph poster takes much longer and is more involved than just typing your user name in the Epson advertisement. Really, it's better for you (and for Last.fm) if you just keep hitting refresh on your Last.fm profile page until you get the Epson ad.

And if you want even more of an "Ooooooh... Neat-o" experience, visit the "Epsonality" (I cringed a little bit when I typed that) website. Jump through the hoops & move the sliders to choose a printer, then "meet your Epsonality". It's a shining example of one of the ways in which flash can and should be used to create an interactive site.

4 comments:

  1. Chris Wage said,

    Wow, that lastgraph site is incredible..

    on December 17, 2008 at 9:46 AM  


  2. AsgardTex said,

    That is really cool. It would be nice if Last.fm added that as a permanent part of your profile.

    on December 17, 2008 at 9:56 AM  


  3. Very correct, it is indeed an appropriation of lastgraph - look closely at where the Epson images actually come from! I sold my soul to advertising this once, since I figured the ad would be worth it.

    Pro tip: Just visit http://lastgraph3.aeracode.org/longslice/username/ and it will make them on the fly without the ad. I plan to roll this tech into LastGraph soon.

    on December 17, 2008 at 2:51 PM  


  4. jenn said,

    Just out of curiosity, what don't you like about the word "epsonality"? I always thought it was kind of catchy :p

    on November 12, 2009 at 12:04 PM